The world’s largest movement for the planet, has launched its 2013 campaign on the back of record environmental outcomes it achieved in 2012.

Charmaine hosted the media launch of the environmental campaign “Earth Hour” at Marina Bay Sands Singapore. Earth Hour 2013 will take place on Saturday, March 23 at 8:30PM.

More information about Earth Hour :

Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 23, 2013 at 8:30 PM to show their support for environmentally sustainable action. In 2013, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 involved hundreds of millions of people in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.