Lancôme World’s First Lancôme Génifique #LiveYourStrength Virtual Flagship Store

Campaign : 28 August – 20 September 2020

Charmaine is featured in the Lancôme campaign, where she shared her personal story on how she lives her strengths.

She revealed on her journey of self-discovery, that she realised that being joyfully optimistic is a mantra she adopts in her everyday life that has since shaped her to be the best version of herself today.

In 2010, she left her corporate job to pursue her dreams of being a Radio/TV Presenter and Full-time Host.

Not many people know that early in her career, she was often told she wasn’t skinny enough nor fashionable enough to be in the media industry. While she appeared bubbly, these remarks definitely affected her self-esteem.

With the help of kind friends and mentors, she’d found her own style, gained the self-confidence internally to match her outward positivity and she’s happily comfortable in her own skin today.

With these life experiences, she hopes to empower others on their journey towards self-discovery and coach them on being the best version of themselves.