Emcee Singapore: Charmaine hosted the virtual webinar on Empowering Developers to Create Innovative XR Experiences.

In this webinar, two industry experts emphasized the importance of delivering innovative immersive experiences in today’s phygital world. They explained that as consumers increasingly engage with brands across multiple channels and touchpoints, it’s important for businesses to create memorable and immersive experiences that connect with consumers.

To do this, businesses need to leverage emerging technologies like augmented reality (AR) and virtual reality (VR) to create immersive experiences that bridge the gap between the physical and digital worlds. For example, AR can be used to create interactive product demonstrations or virtual try-on experiences, while VR can be used to create immersive product campaigns, allowing customers to see products in a way that is not possible in a traditional brick-and-mortar store.

Overall, the metaverse represents an exciting new frontier in technology, and developers and business owners were very interested to see how they could embrace it in the coming years.

The first speaker was Steve Lukas, Director of Product Management for Qualcomm Technologies, who shared the future of AR with Snapdragon Spaces. The second speaker was Joel Udwin, Senior Product Manager working on Niantic’s WebAR platform 8th Wall, who shared his knowledge on building real-world metaverses. 

To round off the webinar, the organiser shared their initiative to build an innovation ecosystem that supports the growth of technology infrastructure and fosters innovation in Singapore.