Redefining the Bakery Business

Emcee Singapore: Redefining Bakery Business

Redefining the Bakery Business

Emcee Singapore: Charmaine chatted with Genevieve Lee on her inspiring story of resilience, innovation and passion for redefining the bakery business.

Launching her home business in 2020, Gen introduced a unique fusion of sourdough and Italian doughnuts, or bomboloni, and secured over a thousand pre-orders within just two weeks. Her entrepreneurial journey from a home kitchen to physical retail outlets by 2024 is truly amazing.

As the first runner-up in MasterChef Singapore and through her involvement in her family’s soy sauce chicken rice business, Gen developed a deep understanding of the food industry, emphasizing quality, tradition and innovation.

Emcee Singapore Charmaine explored Gen’s story, uncovering insights into the challenges of starting a home-based business during the pandemic, transitioning to retail, and adapting to the dynamic food and beverage industry. 

Join us for an inspiring conversation that offers a masterclass in resilience, innovation, and entrepreneurial spirit.

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